TechSmartWorld

Global communications platform Infobip has reported record-breaking communications interactions during Black Friday, Cyber Monday and Cyber Week. India has emerged as a key growth market for Rich Communication Services (RCS) and WhatsApp interactions, underscoring the rising importance of conversational experiences. Globally, the platform recorded 3.4bn interactions on Black Friday – a 26% increase – with Cyber Week (Friday, 29 Nov to Monday, 2 December) witnessing a remarkable 41% surge, compared to last year.
 
This Black Friday marked a seismic shift in how Indian consumers prefer to engage with brands. RCS interactions surged  by an extraordinary 1162%, while WhatsApp engagement grew by 113%, proving that conversational channels are now a must-have for brands. Cyber Monday data for India also mirrored similar growth trajectories as WhatsApp interactions grew by 74.7%, while RCS interactions surged by 1455.2%. The momentum continued, with RCS growing by 542.59% and WhatsApp by 111.14% during Cyber Week.
 
Offering enhanced multimedia capabilities, RCS is enabling businesses to connect with customers in a way that is more engaging and hyper-personalized. Globally, RCS interactions on Black Friday increased by 394% with an impressive 349% rise during Cyber Week compared to last year, solidifying its role as a fastest growing channel for retailers worldwide. Infobip further reveals that, in this year’s Black Friday, Retail & eCommerce and Finance industries are among the top 5 sectors driving interactions on its platform, recording year-on-year growth of 42% and 35%, respectively.
 
Harsha Solanki, VP GM - Asia, Infobip, said, “This Black Friday and Cyber Monday, we saw a four-fold increase in RCS interactions in India – a testament to the growing preference for conversational engagement. As customers demand more meaningful and seamless experiences, RCS has proven to be a game-changer, driving sales, offering end-to-end journeys, and enhancing customer satisfaction throughout the shopping period. In today’s cost-conscious and digitally-driven market, adopting RCS is not just an option – it's essential for businesses looking to stay ahead and meet the evolving needs of their customers.”

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

Recent award wins include:
 

• Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2024 for the second year running (June 2024)
• Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)
• Infobip named a leader in the CPaaS Leaderboard, Juniper Research (March 2024)
• Infobip ranked as number one Communications Platform as a Service (CPaaS) provider, in the inaugural MetriRank CPaaS Report from Metrigy (Dec 2023)
• Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Dec 2023)
• Omdia Ranks Infobip as Leader for the second year running in its CPaaS Universe Report (Nov 2023)
• Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) 2023 (Sept 2023)
• Infobip named a leader in the Juniper Customer Data Platform Leaderboard Report (July 2023)
• Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2023 Vendor Assessment (May 2023)

 
Source: BUSINESS WIRE INDIA